Media
clutter has provided us with plethora of channels to communicate, and be it
individuals, institutions, we all are sending out messages, hoping to play mind
games.
Coach-Manager-Psychologist-Motivator-Doctor-Support Staff maybe the
unsung heroes behind a team, but finally it is the players and the temperament
that matters.
The
flavour of a game and the roles played by GoalKeepers; Defenders; Midfielders
and Forwards depends. There are times when the midfielders and forwards assist
the defenders, when your Brand is under attack; and some times, the defenders
and mid fielders get into attack mode supporting the forwards, when the
organization is able to satisfy or exceed customer satisfaction.
Marketing (RESULTS) is
about everything that an organization does or says, focusing on communicating
to others what you are about, and using their response to that message to
evolve what you are and what you do.
This
involves multiple COMMUNICATION (MEANS) episodes,
enacted through many different individuals, and medium. Actions and words
are both important.
The
challenge is in translating the many marketing messages into conversational
points of view, so that people better understand the company’s business
perspectives. This needs you to get
back to the drawing board, and sculpt your strategy for the game.
What’s
your formation? 5-2-3 or 5-3-2 or 4-4-2 or 4-3-3 or 4-2-4 or 3-3-3-1! You
or your competition, there’s 11 and whatever you choose, you think you have
effectively communicated, but are you being heard (RESULT), and getting the
desired action from your Target Audience.
Before you
run for the ball, remember you have to Walk the Talk!
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